Vintage iBook Ad Demonstrates Telekinetic Powers

Posted by Justin on December 30th, 2011

This iBook commercial from the very early Return of Jobs era for Apple demonstrates something very rare for Mac products. Not the telekinetic ability to move physical objects with a mouse or empty your garbage with a click of your OS9 drop down menu.

No, this is an example of one of the last Apple ads where a feature that isn’t actually available is demonstrated. Apple’s recent ads have all religiously opted against metaphoric messages. Instead they’ve highlighted stylized versions of actual usage. Even when Santa is using Siri, everything he does is something a new customer could do right out of the box. Although, we aren’t sure if iCal can handle 3.7 billion contacts on one day.

Thanks to Mark Sissons for sending this along.

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