How The Snallygaster Saved The Newspaper Industry & How It Can Do It Again
Wednesday, May 26th, 2010Each week, Weird Things’ own Matt Finley breaks down one of the oddest elements of our culture in a feature we call Monster Of The Week. This week we focus on the Snallygaster, on Monday we looked at the beast’s slave scaring past!
These days, there are plenty of failing newspapers so hard up for cash that they can barely afford the nails to board up their doors. Shrinking page counts, reduced dimensions and an inability to successfully monetize online content have all contributed to the imminent downfall of the publishing industry. Luckily, I have a solution.
During the first years of the 20th century, Maryland journalists George Rhoderick and Ralph Wolf watched their home paper, The Middletown Valley Register, take a financial nosedive. (Reading some archived online content, it’s not hard to see why. The June, 7 1895 edition, for example, contained this urgent bulletin: “Mr. William E. LIGHTER and wife of near Funkstown, Washington county, were
visiting relatives in this place on Sunday and Monday last.”) Surely the men were familiar with the area’s olden day whisperings of a heptaphobic dragon, and perhaps they’d also heard about the rash of so-called “devil” sightings that had swept New Jersey just three years prior. Either way, looking back at their subsequent actions, it’s hard to tell whether the men saw their plan as a wild gambit aimed at the paper’s salvation, or just a merry cryptozoological jape intended to see the publication off with an inhuman scream. Either way, when they published the first erroneous account of a local Snallygaster sighting, it became immediately clear that, despite the dour mood in the accounting department, someone was still reading the Register.
The 1909 Snallygaster hoax was a carefully orchestrated affair that began with a printed letter of warning written by a fretful Ohio man who had witnessed a big bastard dragon monster storming towards Maryland. After peeing all of his clothes, including a headdress he inherited from an Apache ancestor, he thoughtfully decided to warn the soon-to-be-dragon-stricken state’s inhabitants. (I know the first thing I consider when I see an inhuman monstrosity is its probable destination based on the approximate direction of its homicidal rampage.) Predictably, the next report came out of the Old Line State itself and featured testimony from a rurally based kiln operator who saw the horrific winged beast taking a well-deserved nap that ended with a drowsy banshee scream and a quicksilver ascent into the darkening sky.
Get the rest AFTER THE JUMP…
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