Want To Be Taken More Serious? Get Heavier, Harder

Posted by on June 28th, 2010

Our primate brains seem to equate seriousness with touching heavier or harder objects. For example, a resume on thick stock will be taken more serious than something printed off on fax paper.

Think I’m kidding? Would someone with a business card made of stainless steel, weighing 8 lbs. be joking?

[National Geographic]

Comments are closed.