Want To Be Taken More Serious? Get Heavier, Harder

Posted by Justin on June 28th, 2010

Our primate brains seem to equate seriousness with touching heavier or harder objects. For example, a resume on thick stock will be taken more serious than something printed off on fax paper.

Think I’m kidding? Would someone with a business card made of stainless steel, weighing 8 lbs. be joking?

[National Geographic]

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