The Sora App Saga: A Tale of AI, Cameos, and Unexpected Marketing Genius
Posted by Andrew Mayne on October 12th, 2025 
In this episode, Andrew Mayne, Brian Brushwood, and Justin Robert Young discuss the recent launch of the Soar app by OpenAI, its features, and how it quickly became a platform for both creating AI-generated videos and a new form of social media. They explore the app’s cameo feature, which allows users to create digital avatars and use them in videos, and how Mark Cuban used it for clever marketing. The hosts speculate on the future implications of AI in content creation, advertising, and the potential for new business models. They also share their personal experiences and tips for using the app, highlighting its potential for creators and advertisers alike.
Picks:
Brian Brushwood: Weapons
Justin Robert Young: The Studio episodes on casting the Kool-Aid Man movie and the Golden Globes
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