Is Your Itchy DVR Fast Forward Finger A Box Office Oracle?

Posted by on October 12th, 2011

Interesting find on Deadline today suggesting that Box Office success can be directly predicted by your impatience while watching a DVR’d episode of Fringe.

More specifically, commercials for movies that are fast forwarded more often tend to do worse when released in theaters than those that get viewed. One might think this would reward high spectacle films that would showcase an eye-popping visual to stop a FF in it’s tracks but it isn’t that simple. According to TiVo the most skipped movie ad is The Three Musketeers which features all manner of zeppelins, swordplay, muskets, jumping, bodices and swordplay.

The least skipped? Shrek spin-off Puss In Boots.

What still needs to be adjusted for, in our opinion, is repetition of ads. We might suspect that a film with an ad in heavy rotation for two weeks would get a higher skip rating in the second week than the first because people have seen the clip already.

So the next time you want to predict Box Office success, look no further than your own thumb for the answers.


Comments are closed.