Beer Goggles Explained… With SCIENCE!

Posted by on August 20th, 2010

Finally, science is addressing the truly important questions… Namely, why that homely girl you took home after a night of drinking seemed much hotter the night before.

…two photos of the same person were supplied. One was natural. The other was subtly altered to make their face less symmetrical. Symmetry is one of the keys to perceived beauty. Respondents were asked which photo they preferred.

In the second test, more altered photos were supplied. The pub-goers were asked to rate the attractiveness of those.

As it turns out, alcohol keeps us from properly assessing the symmetry in people’s faces, and as we all know the more symmetrical a face the more attractive we perceive it to be.  What’s worse is that the uglier the person is the more this effect is enhanced.

See? Now instead of making excuses to your friends you can defend yourself with sound scientific fact!


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